
Guangdong Zhanjiang Household Electric Industry Corp. manufactures Hongpai-branded electric rice cookers and a broad range of household appliances, backed by long-term export experience and large-scale production capabilities.
Guangdong Zhanjiang Household Electric Industry Corp., part of China Hongpai Enterprise Group, manufactures Hongpai-branded home appliances with a long-standing focus on electric rice cookers and expanded categories across major and small household electrical products.
The company traces its early manufacturing history to the first simple electric rice cooker produced in 1976, and began exporting Hongpai electric rice cookers widely after initiating international cooperation in the late 1980s. It has built an established overseas market presence, with products distributed across Southeast Asia, Africa, and markets in the Americas and Europe.
Manufacturing capability has been strengthened through investments in automated production, including the introduction of a fully automatic electric rice cooker production line from Germany. The company also emphasizes end-to-end cost control, coordinated operations, and responsive order handling supported by logistics and an after-sales service network.

China Hongpai Enterprise Group grew from Guangdong Zhanjiang Home Appliance Company into a modern, export-oriented enterprise group. Built on a strong home-appliance foundation, the group has expanded into multiple industries while continuing to develop Hongpai-branded household electrical products for domestic and international markets.
Produced the first set of simple electric rice cooker, marking the start of large-scale manufacturing in this category.
Started cooperation with well-known global enterprises and exported Hongpai electric rice cookers to more than 80 countries and areas.
Conferred as an “Electro-mechanic products export base in P.R. China”.
Imported a completely automatic electric rice cooker production line from Germany to enhance manufacturing efficiency.
Invested 0.2 billion to build a Shenzhen high-tech base.
Became one of the four largest household electric enterprises in China and acquired Guangdong Weili vintage group with a history of more than 300 years.
Hongpai electric rice cooker was appraised as a Chinese famous brand.
The company positions itself as a major production base for electric rice cookers and has strengthened output through automation. After introducing a fully automatic production line from Germany, the in-house matched production rate reached more than 99%.
Order placement is processed immediately with a 24-hour response commitment, supported by transportation logistics and a dedicated customer service team. A structured after-sales maintenance system helps support distributors and end users across served markets.
The group’s stated objective is to build a multinational enterprise group, emphasizing informatization and intelligent manufacturing, with a management system designed for coordinated operations and channel development.
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