GUANGDONG ZHANJIANG HOUSEHOLD ELECIRIC APPIANCS
Guangdong Zhanjiang Household Electric Industry Corp. manufactures Hongpai-branded electric rice cookers and a broad range of household appliances, backed by long-term export experience and large-scale production capabilities.
NO.77, LONGGUANG POAD, LORSTOU, ZHANJIANG, GUANGLONG CHINA
ISO 9001:2000
About GUANGDONG ZHANJIANG HOUSEHOLD ELECIRIC APPIANCS
Guangdong Zhanjiang Household Electric Industry Corp., part of China Hongpai Enterprise Group, manufactures Hongpai-branded home appliances with a long-standing focus on electric rice cookers and expanded categories across major and small household electrical products.
The company traces its early manufacturing history to the first simple electric rice cooker produced in 1976, and began exporting Hongpai electric rice cookers widely after initiating international cooperation in the late 1980s. It has built an established overseas market presence, with products distributed across Southeast Asia, Africa, and markets in the Americas and Europe.
Manufacturing capability has been strengthened through investments in automated production, including the introduction of a fully automatic electric rice cooker production line from Germany. The company also emphasizes end-to-end cost control, coordinated operations, and responsive order handling supported by logistics and an after-sales service network.
Company Overview
Modern household appliance manufacturer with diversified group backing
China Hongpai Enterprise Group grew from Guangdong Zhanjiang Home Appliance Company into a modern, export-oriented enterprise group. Built on a strong home-appliance foundation, the group has expanded into multiple industries while continuing to develop Hongpai-branded household electrical products for domestic and international markets.
Company Milestones
Development Timeline
1976First electric rice cooker produced
Produced the first set of simple electric rice cooker, marking the start of large-scale manufacturing in this category.
19886International cooperation and export expansion
Started cooperation with well-known global enterprises and exported Hongpai electric rice cookers to more than 80 countries and areas.
1991Recognized as an export base
Conferred as an “Electro-mechanic products export base in P.R. China”.
1996Automation upgrade introduced
Imported a completely automatic electric rice cooker production line from Germany to enhance manufacturing efficiency.
2001Shenzhen high-tech base investment
Invested 0.2 billion to build a Shenzhen high-tech base.
2002Industry ranking and group acquisition
Became one of the four largest household electric enterprises in China and acquired Guangdong Weili vintage group with a history of more than 300 years.
2004Brand recognition
Hongpai electric rice cooker was appraised as a Chinese famous brand.
Manufacturing & Capability
Large-scale rice cooker manufacturing with high in-house matching rate
The company positions itself as a major production base for electric rice cookers and has strengthened output through automation. After introducing a fully automatic production line from Germany, the in-house matched production rate reached more than 99%.
Products
Core Product Range
Electric rice cookerAir conditionerRefrigeratorWashing machineRange hoodWater heaterSterilizerElectromagnetic stovePressure boilerWater dispenserWater purifierElectric fanElectric heaterSoybean milk makerJuice extractorShaverElectric wind blower
Markets
Export Markets
Southeast AsiaAfricaAmericasEurope
Quality & Recognition
Quality System
ISO 9001:2000
Awards and Distinctions
Electro-mechanic products export base in P.R. China (1991)Product exempt from national quality surveillance inspection (electric rice cooker)Chinese famous brand (Hongpai electric rice cooker, 2004)
Operations
Coordinated operations and after-sales support
Order placement is processed immediately with a 24-hour response commitment, supported by transportation logistics and a dedicated customer service team. A structured after-sales maintenance system helps support distributors and end users across served markets.
Group Strategy
Building a multinational enterprise group
The group’s stated objective is to build a multinational enterprise group, emphasizing informatization and intelligent manufacturing, with a management system designed for coordinated operations and channel development.
Contact Information
- Address
- NO.77, LONGGUANG POAD, LORSTOU, ZHANJIANG, GUANGLONG CHINA
- Phone
- 0759-3777777
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