SHANGHAI FOREVER IMPORT&EXPORT CO.,LTD.
SHANGHAI FOREVER IMPORT&EXPORT CO.,LTD. manufactures and supplies the FOREVER brand bicycles, e-bicycles and related parts, backed by decades of large-scale bicycle manufacturing experience.
Est. 1940NO.818 NANLIU HIGHWAY,SHANGHAI CHINA.
ISO 9001:2000CE
About SHANGHAI FOREVER IMPORT&EXPORT CO.,LTD.
SHANGHAI FOREVER IMPORT&EXPORT CO.,LTD. is part of the long-established FOREVER brand bicycle business, founded in 1940 and recognized globally for traditional bicycles as well as children’s and mountain bikes.
The company’s product portfolio covers traditional bicycles, mountain bikes, folding bicycles, children’s bikes, electric bicycles, and related parts. It also supplies additional recreational products including bowling equipment, automatic Mahjong tables, and plastic surface materials.
FOREVER was listed on the Shanghai Stock Exchange in 1993 (A & B shares). In 2001, Zhong Lu Group gained control of FOREVER and expanded the scope toward green and environmentally friendly products, reinforcing a focus on healthy, environmentally sound offerings for domestic and international markets.
Product Portfolio
Main Product Lines
Traditional bicyclesMountain bikesFolding bicyclesChildren’s bikesElectric bicyclesBicycle parts
Additional Products
Recreational & Related Products
Bowling equipmentAutomatic Mahjong tablesPlastic surface materials
Company Milestones
Development Timeline
1940Company founded
Laid the foundation for the FOREVER brand bicycle business.
1993Public listing
Listed on the Shanghai Stock Exchange (A & B shares).
2001Business expansion
Zhong Lu Group gained control and broadened the portfolio to include green and environmentally friendly products.
Brand & Market Presence
FOREVER Brand Heritage
With a long operating history and global reputation, the FOREVER brand is positioned around reliable bicycle manufacturing across classic, youth, and sport-oriented segments.
Quality & Compliance
Quality and Certification
The business operates under an ISO 9001:2000 quality management system certified by BVQI (France), and selected export products—including bicycles, electric bicycles, and bowling equipment—have been granted CE certification by the European Authentication Organization.
Contact Information
- Address
- NO.818 NANLIU HIGHWAY,SHANGHAI CHINA.
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