Hisense Group Co., Ltd
Hisense Group manufactures TVs, displays, smartphones, and a full range of home appliances, backed by a long-term focus on innovation and smart, technology-led development.
Est. 1969NO.17, DONGHAI WEST ROAD, SHINAN DISTRICT, QINGDAO CHINA
About Hisense Group Co., Ltd
Hisense Group Co., Ltd. is headquartered in Qingdao, China and operates across multimedia, home appliances, IT intelligent information, and modern service industries. The company’s consumer portfolio spans TV & audio, Laser TV solutions, smartphones, and major home appliances including refrigerators, freezers, laundry products, dishwashers, ovens, hobs, microwaves, and air conditioners.
With Smart TV at the core of its B2C business, Hisense positions itself at the forefront of the global industry while continuing to expand its broader technology footprint. In parallel, its B2B businesses cover areas such as commercial display, intelligent transportation, intelligent medical, optical modules, and HVAC.
Founded in 1969, the group follows core values of Integrity, Innovation, Customer Focus, and Sustainability, and advances a strategy centered on a sound technological foundation and robust operation. Hisense owns two listed companies—Hisense Visual Technology (600060) and Hisense Home Appliances (000921)—with listings in Shanghai, Shenzhen, and Hong Kong, and manages a multi-brand portfolio that includes Hisense, Toshiba, Gorenje, Kelon, and Ronshen.
Company Overview
- Headquarters
- Qingdao, China
- Development Strategy
- Sound Technological Foundation and Robust Operation
Core Values
IntegrityInnovationCustomer FocusSustainability
Business Scope
Industrial Coverage
MultimediaHome AppliancesIT Intelligent InformationModern Service Industries
Product Portfolio
Consumer Product Categories
TV & AudioSoundbarLaser TVLaser CinemaLaser ProjectorSmartphoneRefrigeratorLaundryDishwasherOvenHobMicrowaveWine CabinetChest FreezerAir Conditioner
B2B Solutions
B2B Business Areas
Commercial DisplayMedicalTranstechHVACIntelligent TransportationIntelligent MedicalOptical Modules
Corporate Structure
Listed Companies
- Hisense Visual Technology (600060)
- Hisense Home Appliances (000921)
Listing Venues
ShanghaiShenzhenHong Kong
Brands
Brand Portfolio
HisenseToshibaGorenjeKelonRonshen
Performance Highlights
- 2019 Operating Revenue
- 126.863 CNY billion
- 2019 Paid-in Tax
- 8.35 CNY billion
- 2019 Total Profit
- 7.933 CNY billion
- 2019 Profit Growth
- 24.17 %
- 2019 Overseas Revenue
- 46.101 CNY billion
- 2019 Overseas Revenue Growth
- 21.1 %
- Jan–Jul 2020 Operating Revenue
- 69.613 CNY billion
- Jan–Jul 2020 Total Profit
- 4.28 CNY billion
- Jan–Jul 2020 Paid-in Tax
- 5.704 CNY billion
- Jan–Jul 2020 Overseas Income
- 27.797 CNY billion
Positioning
Smart TV at the Core
Hisense builds its B2C growth around Smart TV, supported by a broader portfolio of TV & audio and Laser TV solutions designed for premium home viewing experiences.
From Home Appliances to High-Tech
With home appliance and technology sectors working in tandem, Hisense continues its transformation from a traditional home appliance company into a high-tech company focused on innovation and long-term capability building.
Company Milestones
Key Dates
1969Founded
Hisense was founded in 1969.
2019Group Performance Milestone
Operating revenue reached CNY 126.863 billion, with overseas revenue of CNY 46.101 billion.
Jan–Jul 2020Interim Performance Update
Operating revenue was CNY 69.613 billion and overseas income reached CNY 27.797 billion.
Contact Information
- Address
- NO.17, DONGHAI WEST ROAD, SHINAN DISTRICT, QINGDAO CHINA
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