Fujian Newlongma Automotive Co., Ltd
Fujian Newlongma Automotive Co., Ltd (Keyton Motor) manufactures commercial vehicles and passenger models including mini trucks, pickups, minivans, MPVs, SUVs and EVs, backed by integrated R&D, engine and vehicle production capabilities.
Est. 1997No. 8 South Circular Road, Gaopo, Yongding, Longyan, Fujian, China
About Fujian Newlongma Automotive Co., Ltd
Fujian Newlongma Automotive Co., Ltd. (Keyton Motor) is an automotive manufacturer in Fujian, China, producing a broad range of vehicles spanning mini trucks and pickups, minivans, MPVs, SUVs, buses and chassis platforms, as well as electric vehicles and special-purpose variants.
The company operates with three core sectors—an R&D center, an engine sector, and a complete vehicle sector—supporting end-to-end development and manufacturing. Its product scope also extends to modified vehicles, agricultural and engineering machinery, auto parts, engines, and mechanical and electrical products for both manufacturing and foreign trade.
Keyton Motor is affiliated with Fujian Motor Industry Group Co., Ltd. (FJ MOTOR), which also includes established automotive operations such as Fujian Benz Van (a joint venture with Mercedes), King Long Bus, and South East Car. With a diversified platform base and group-level manufacturing resources, Keyton Motor serves customers seeking reliable commercial and multi-purpose vehicle solutions.
Company Overview
- Brand Name
- KEYTON MOTOR
- Affiliation
- Affiliated to Fujian Motor Industry Group Co., Ltd. (FJ MOTOR).
- Registered Capital
- 1.15 billion RMB
Manufacturing Footprint
- Site Area
- 325 acres
Core Capabilities
Integrated Operating Sectors
R&D centerEngine sectorComplete vehicle sector
Annual Production Capacity
300,000units/yearEngine production capacity
300,000units/yearComplete vehicle production capacity
Product Portfolio
Vehicle Categories
Mini truckPickupMinivanMPVSUVTruckBusChassisElectric vehicleLow-speed carModified vehicleSpecial vehicle
Business Scope
Manufacturing & Trade Scope
- Cars and foreign trade of vehicles
- Modified vehicles
- Agricultural machinery
- Engineering machinery
- Auto parts
- Engines
- Mechanical and electrical products
Group Resources
Group Automotive Operations
- Fujian Benz Van (JV with Mercedes)
- King Long Bus
- South East Car (cooperation with China Motor and Mitsubishi Motors)
Product Breadth
- Product Range
- Manufactures over 100 kinds of products, including trucks, cross-country cars, buses, chassis, low-speed cars and modified vehicles.
Electric Mobility
Electric Vehicle Platform
The KEYTON M70L electric minivan is positioned as a smart and reliable model and is built with a ternary lithium battery and a low-noise motor. A stated range of 220 km is available under a 600 kg load condition.
Contact Information
- Address
- No. 8 South Circular Road, Gaopo, Yongding, Longyan, Fujian, China
- Phone
- +86 597 5208 020
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