XIAOMI INC.
XIAOMI INC. develops and delivers smartphones and a broader smart device ecosystem, combining hardware, software, and internet services with a direct-to-consumer model.
Est. 2010-
About XIAOMI INC.
XIAOMI INC., founded in 2010, creates consumer technology that integrates hardware, software, and internet services. Its product portfolio spans smartphones and a broader lineup that includes tablets, TV and set-top box products, power banks, and related accessories.
The company builds products together with its community of Mi fans, incorporating user feedback into ongoing product development. Xiaomi also focuses on a direct-to-customer approach designed to keep pricing competitive.
With strong handset sales momentum in China in 2013 and product launches across multiple Asian markets including Taiwan, Hong Kong, Singapore, Malaysia, the Philippines, India, and Indonesia, Xiaomi continues to expand its international presence and readiness for global markets.
Company Overview
- Company Type
- Consumer electronics and internet services company
- Founder
- Lei Jun
Accessible High-Quality Technology
Xiaomi was built on the belief that high-quality technology does not need to cost a fortune, with a focus on delivering strong value through product design and efficient go-to-market execution.
Product Scope
Product Categories
SmartphonesTabletsTVSet-top boxesPower banksAccessories
Selected Product Lines
- Mi series smartphones
- Redmi series smartphones
- Mi Pad
- Mi Box
- Mi TV
- Mi Power Bank
Product & Development Approach
Built With Mi Fans
Xiaomi develops products in close collaboration with its Mi fan community, using feedback to refine and expand its product range and user experience.
Go-to-Market
Direct-to-Customer Sales
Xiaomi sells directly to customers to maintain competitive pricing and respond quickly to market needs.
Global Presence
Markets Launched
ChinaTaiwanHong KongSingaporeMalaysiaPhilippinesIndiaIndonesia
Performance Highlights
- Handsets Sold in China (2013)
- 18,000,000 units
Talent & Team
International Talent Base
Xiaomi brings together professionals with experience from global technology and internet companies, supporting product development across hardware, software, and services.
Contact Information
- Address
- -
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