JIANS YILI ELECTRICAL APPLIANCES CO.,LTD.

JIANS YILI ELECTRICAL APPLIANCES CO.,LTD. (formerly Jian’s Household Electrical Appliances Manufacturing) was founded in 1986 in Longjiang Town, Shunde District, Foshan City, Guangdong Province. Since its establishment, the company has focused on the research and production of purple clay (zisha) electric cooking appliances, combining traditional Chinese purple clay culture with modern science and technology.

With a mission centered on using environmentally friendly new materials to support healthier modern living, the company has built strong technical capability in purple clay appliance production and developed an integrated production, manufacturing, and sales system. It operates a large production base for purple clay inner pots and has expanded its product lines into four series: rice, dish, tea, and soup.

The “Yili” brand has received multiple recognitions, including National New Products (1995) for its purple clay rice cooker, Key New Products of Guangdong (2007) for its purple clay soup cooker, and Famous Brand of Guangdong Province (2009). Beyond product sales, the company has also pursued a marketing model that includes opening restaurants in China to promote purple clay cuisine and help consumers experience the taste of food cooked with purple clay.