TCL Home Appliances (HeFei)Co.,Ltd
TCL Home Appliances (HeFei) Co.,Ltd manufactures TCL-brand refrigerators, washing machines, and freezers, supporting global development, production, sales, and service from its Hefei base.
Est. 19983.6K+ employésNO.10 YUNHU ROAD,ECONOMIC DELELOPMENT ZONE,HEFEI CITY,ANHUI P.R.CHINA
About TCL Home Appliances (HeFei)Co.,Ltd
TCL Home Appliances (HeFei) Co.,Ltd is part of TCL’s white home appliances division and a pillar company within TCL’s appliance industry group. Founded in 1998, the company undertakes the development, production, and global sales and service of TCL-brand refrigerators, washing machines, and freezers.
Backed by a large organization with more than 3,600 employees, including a marketing team of more than 2,000 people, the company focuses on strengthening its capabilities from multiple angles and building long-term competitiveness in ice and washing appliances.
Guided by TCL’s brand strategy of being young, fashionable, and international, the company has advanced brand promotion initiatives and introduced multi-channel communications. It has also progressed industrial base development in Hefei, supporting the rollout of new-style ice-wash products to customers worldwide.
Company Overview
- Business Division
- TCL white home appliances division
- Position in TCL Group
- Pillar industry within TCL appliance industry group
Company Milestones
Key Timeline
1998Founded
Established to support TCL’s refrigerator, washing machine, and freezer business.
2013Brand promotion initiative launched
Started a comprehensive brand promotion strategy alongside industrial base development.
2014Multi-channel brand communication expanded
Rolled out film and television media, outdoor media, and online media communications; cooperated with CCTV for brand and product image promotion.
2014-10-10Hefei Industrial Park put into operation
Industrial Park began operations in Anhui with a grand celebration in Hefei.
Operations
From Product Development to Global Service
The company undertakes TCL-brand refrigerator, washing machine, and freezer development, production, and global sales and service, supporting customers across international markets.
Scale
Workforce
3,600peopleEmployees
2,000peopleMarketing staff
Products
Main Product Categories
RefrigeratorsWashing machinesFreezers
Refrigerator Range
4-door refrigeratorSide-by-side refrigeratorDouble-door refrigerator
Washing Machine Range
Automatic washing machinePulsator washing machineFront-load washer
Brand Strategy
Brand Positioning
YoungFashionableInternationalization
Brand Building
Promotion Channels
Film and television mediaOutdoor mediaOnline media
Market Ambition
Industry Ranking Goals
The company set targets to reach the domestic industry top 5 within 3 years and the domestic industry top 3 within 5 years, focusing on becoming a highly trusted and innovative ice and washing appliances business.
Contact Information
- Address
- NO.10 YUNHU ROAD,ECONOMIC DELELOPMENT ZONE,HEFEI CITY,ANHUI P.R.CHINA
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