SHANGHAI POVOS ENTERPRISE (GROUP) CO., LTD.
SHANGHAI POVOS ENTERPRISE (GROUP) CO., LTD. develops, manufactures, and markets home electrical appliances including rice cookers, induction cookers, humidifiers, and bathroom heaters. It combines multi-base production capacity with in-house R&D focused on new product development and patents.
1.5K+ employésNO.999, HUSONG HIGHWAY SONGJIANG, SHANGHAI
ISO9001 Quality Management System CertificationISO14001 Environment Management System Certification
About SHANGHAI POVOS ENTERPRISE (GROUP) CO., LTD.
SHANGHAI POVOS ENTERPRISE (GROUP) CO., LTD. is a comprehensive high-tech enterprise focused on the development, manufacture, and distribution of home electrical appliances. Its product range includes rice cookers, induction cookers, humidifiers, soybean milk makers, bathroom heaters, and range hoods.
Headquartered in Songjiang District, Shanghai, the group operates as one parent company with five subsidiaries and runs three production bases located in Shanghai (Songjiang), Zhejiang (Wenzhou), and Anhui (Wuhu). Across these bases, it is equipped with modern processing lines and check-out test sets to support stable, large-scale manufacturing.
Innovation is supported by a dedicated Technology Research and Development Centre with a structured new-product R&D system and cooperation with transnational companies, colleges and universities, and research institutions. The company also maintains a nationwide marketing network with marketing subsidiaries, distributors, end-user terminals, and after-sales service coverage.
Business Overview
High-Tech Home Appliance Manufacturer
A comprehensive high-tech enterprise centered on the development, manufacture, and distribution of home electrical appliances, serving the domestic market with a broad small-appliance portfolio.
Product Portfolio
Main Product Categories
Rice cookerInduction cookerHumidifierSoybean milk makerBathroom heaterRange hood
Group Structure
Parent Company and Subsidiaries
The group is composed of one parent company and five subsidiaries: Zhejiang POVOS (Benteng) Electric Appliance Co., Ltd.; Wenzhou POVOS (Benteng) Electric Appliance Co., Ltd.; Wuhu Yangtze River Refrigeration Economic and Trade Company Co., Ltd.; Jiaxing Yangtze River Home Electric Appliance Company Co., Ltd.; and Guoli Electric Appliance Manufacture Company Co., Ltd.
Manufacturing Footprint
Production Bases
Songjiang, ShanghaiWenzhou, ZhejiangWuhu, Anhui
Manufacturing Capability
Modern Lines and Testing
Production bases are equipped with modern processing lines and check-out test sets to support consistent manufacturing and product verification.
Capacity Highlights
Annual Manufacturing Capacity
| Product | Capacity |
|---|---|
| Rice cooker | 2,000,000 sets/year |
| Induction cooker | 2,000,000 sets/year |
| Humidifier | 500,000 sets/year |
| Bathroom heater | 800,000 sets/year |
| Range hood | 200,000 sets/year |
Innovation & R&D
- Patents
- 21 national patents
Technology Research and Development Centre
A dedicated Technology Research and Development Centre operates a new-product R&D system and works closely with transnational companies, colleges and universities, and research institutions to advance product development.
Company Scale
- Employees
- 1,500 people
- Total Assets
- 380,000,000 CNY
Trade & Sales
- Sales Revenue (2004)
- 520,000,000 CNY
Market Presence
Nationwide Channel Coverage
A nationwide marketing network is supported by marketing subsidiaries, first-level distributors, end-user marketing terminals, and an after-sales service system serving the domestic home appliance market.
Channel Scale
20companiesMarketing subsidiary companies
100distributorsFirst-level distributors
2,000terminalsEnd-user marketing terminals
300sitesAfter-sales service points
Strategy & Values
Brand and Quality Mission
Guided by the tenet of creating perfect electric home appliances to improve quality of life, the company pursues technology innovation and resource integration to build a well-known international brand.
Brand Recognition
Awards and Honors
Shanghai Design 100+ TOP100 Global Competition Honor Award (2025)AliMama Future Business Award (2024)
Brand Activities
- Industry Exhibitions
- Participated in the 2021 China Appliance & Electronics World Expo (AWE) in Shanghai.
Product Focus on Official Website
Electric shaversHigh-speed hair dryersHair clippersGarment steamerTrimmers
Company Timeline
Key Milestones
2004Sales revenue milestone
Recorded sales revenue of 520 million CNY.
2005New product launch plan
Planned to introduce 60 new products.
2021AWE participation
Showcased products at the China Appliance & Electronics World Expo (AWE) in Shanghai.
2024AliMama Future Business Award
Received the AliMama Future Business Award.
2025Design award recognition
PQ9909 Starship innovative contactless-sensing shaver won the Shanghai Design 100+ TOP100 Global Competition Honor Award.
Contact Information
- Address
- NO.999, HUSONG HIGHWAY SONGJIANG, SHANGHAI
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