
ZHANJIAN XIHONG GROUP CO., LTD manufactures electric rice cookers and electric kettles, supported by vertically integrated in-house production from components to finished assembly.
ZHANJIAN XIHONG GROUP CO., LTD is a home-appliance manufacturer based in Lianjiang City, Guangdong Province, known locally as a hub for rice cooker production. Established in 2000, the group focuses on electric rice cookers and electric kettles, with a product line that also includes electric pressure cookers.
The company operates a design and production center built to electrical production standards and emphasizes one-stop, vertically integrated manufacturing. Capabilities span from parts and sub-assemblies—such as outer shells, inner pots, and outer packaging—to complete appliance assembly, helping ensure consistent quality and efficient delivery.
To support scale and consistency, the factory is equipped with specialized, automated production and inspection lines, including rice cooker and steaming-layer lines, computer-integrated detection systems, automatic cleaning, non-stick and powder spraying processes, injection molding with manipulator operation, and automated printing for outer cartons. The facility reports a daily output capacity of 20,000 pieces for electric rice cookers and electric kettles.
Over the years, the group has received multiple regional and provincial recognitions for standardization, technology development, brand strength, integrity, and safety production standardization, reflecting its long-term commitment to quality, compliance, and product innovation.

The group’s strategy centers on creating a new concept of human kitchen appliances and building Xihong into a synonym for high quality.
The company operates a design and production center established in line with electrical production standards, supporting stable mass production and process control.
Manufacturing integrates R&D and production of electric rice cookers, including outer shells, inner pots, and outer packaging—covering key accessories through to complete assembled products.
Established as Xihong Electric Appliance Co., Ltd.
Recognized for adopting international standard products by the Guangdong Provincial Bureau of Quality and Technical Supervision.
Became a private technology enterprise; brand recognized among the ten most competitive electric rice cooker brands in Lianjiang City.
Upgraded to Zhanjiang Xihong Group Co., Ltd.
Received the national AAAA enterprise title of good standardization behavior.
Won provincial high and new technology enterprise recognition; brand awarded Guangdong Famous Brand Product and Guangdong Famous Trademark.
Awarded the title of appointed unit of employment monitoring in Guangdong Province.
Awarded the title of Zhanjiang Xihong Group Technology Development Center.
Awarded municipal enterprise technology center; three level enterprise of safety production standardization (light industry); excellent sample enterprise; certificate of intellectual property management system; and again recognized as a high-tech enterprise in Guangdong Province. Energy-saving electric rice cooker and energy-saving electric kettle recognized as high and new technology products of Guangdong Province.
Won Lianjiang City honors including top ten creative small household appliances products.
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