
SINGER(SHANGHAI)SEWING MACHINE CO., LTD. manufactures household and industrial sewing machines and parts, driven by practical design and creative innovation across every level of sewing.
SINGER(SHANGHAI)SEWING MACHINE CO., LTD. manufactures sewing machines for both household and industrial applications, along with related parts. Built around the brand’s long-standing focus on practical design and creative innovation, the company develops solutions for every level of sewing—from first-time users to experienced makers.
The product portfolio supports a wide range of projects including home décor, garment construction, embroidery, and quilting. With a commitment to helping people express themselves through sewing, the company continues to advance home sewing and embroidery technology while maintaining durability and everyday usability.
Across its brand heritage, SINGER is recognized for pioneering milestones in sewing technology, including the world’s first zig-zag machine and early electronic machines—an innovation mindset that continues in today’s offerings.

The company carries forward a spirit of practical design and creative innovation, developing products for every level of sewing and enabling users to create with confidence across a wide range of projects.
SINGER is dedicated to supporting self-expression through sewing, with machines and accessories designed to make sewing approachable for beginners and capable for advanced creative work.
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